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Find unique codes inside NESTLE® TOLL HOUSE®
Butterfinger® Baking Bits Cookie of the Year packages.

Official Rules



  1. Eligibility
    The Nestlé Toll House Cookie of the Year Instant Win game (the "Game") is open only to legal residents of the fifty (50) United States (including the District of Columbia), who are eighteen (18) years or older at the time of entry (or 19 for residents of AL and NE). Void in Guam, Puerto Rico, the U.S. Virgin Islands and other U.S. territories and possessions and where prohibited by law. No purchase necessary to enter the Game. Employees of NESTLÉ USA, 800 N Brand Blvd, Glendale, CA 91203 (the "Sponsor"), Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318 ("Administrator”), or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Game (collectively with Sponsor and Administrator, the "Game Entities") and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members of each such employee are not eligible to enter or win.  The Game is subject to all applicable federal, state, municipal, and local laws and regulations.  Participation constitutes participant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Game.  Winning a prize is contingent upon fulfilling all requirements set forth herein.
  2. Game Period
    The Game begins on July 1, 2016 at 12:00:00 PM (noon) Eastern Time ("ET") and ends on September 30, 2017 at 11:59:59 AM ET (the "Game Period").  The Website clock is the official timekeeper for this Game.
  3. How to Play the Game
    At any time during the Game Period, participants (“Participant”) may visit“Website”), provide their date of birth and email address, and then play the Game by entering one (1) unique code (“Code”) to see if he/she is an instant winner, as specifically described in Official Rule #4 below (“Game Play”). Codes are found inside specially-marked packages of BUTTERFINGER® Baking Bits NESTLE® TOLL HOUSE Cookie of the Year refrigerated cookie dough packages during the Game Period, while supplies last. All Game Plays must be received by 11:59:59 am ET on September 30, 2017.  To obtain a Code without purchase, email your request with “Nestle Toll House” in the subject line and send to: Upon receipt of the email, Administrator will email the participant a Code. Limit one (1) free Code request per email sent, limit one (1) Game Play per Code, and limit of 457 total Game Plays per person/email address for the entire Game Period.
  4. How an Instant Grand Prize Winner is Notified
    There will be a total of sixty-five (65) instant Grand Prize winners (each a, “Grand Prize Winner”) in the Game. There will be one (1) instant Grand Prize winner each week throughout the Game Period and each winner will be determined by a randomly populated time-stamp table of a pre-determined time each week throughout the Game Period. For purposes of this Game, a week shall begin at 12:00:00 PM ET on Friday and end at 11:59:59 AM ET the following Friday. Instant Winners will be notified on-screen immediately following Game Play. Odds of being an instant Grand Prize Winner depend on the time of day the Game is played and the number of Grand Prizes remaining available. Upon receiving your instant win notification, instant Grand Prize Winners will be requested to follow on-screen instructions to complete the registration form requiring full name, email address, and full mailing address. Upon submission to Sponsor and verification, each instant Grand Prize Winner Prize will be mailed within 90 days to the Instant Prize Winner to the mailing address set forth in the Grand Prize Winner’s registrataion form. Sponsor is not responsible for lost, late, damaged, misdirected mail or human error that may occur in the mailing of the Instant Win prizes to the address provided during the registration process.
  5. Approx. Number of available prizes/offers, approx. Retail values & approx. Odds of winning/receiving a prize/offer instantly
    Sixty-five (65) Grand Prizes – Cookies for a year = 52 VIP coupons (free anyone package Nestle Toll House refrigerated cookie dough) – 1 per week. $223.08 each. maximum retail value per VIP coupon is $4.29. Total value for all Grand Prizes is $11,600.16. Odds of being an instant winner depend on the time of day the game is played and the number of instant win prizes remaining available.  Any taxes on the prize are the sole responsibility of each Grand Prize winner. Prizes consist of only the item specifically listed as the prize. Limit of one (1) instant win per email address.
  6. Playing Conditions and Release
    By playing the Game, each Participant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Game; (b) release and hold harmless the Game Entities from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's entry, creation of an entry or submission of an entry, participation in the Game, acceptance or use or misuse of prize  and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless the Game Entities from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant's participation in the Sweepstakes and/or entrant's acceptance, use or misuse of prize.
  7. General Conditions
    Sponsor reserves the right to cancel, suspend and/or modify the Game, or any part of it, for any reason whatsoever, including, without limitation, fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction or if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. If the Sweepstakes is terminated before the designated end date, Sponsor will (if possible) select the Grand Prize Winners in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination.  Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the participation process or playing the Game, or the operation of the Game or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Only the type and quantity of prizes described in these Official Rules will be awarded.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.  Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
  8. Limitations of Liability
    The Game Entities as set forth above are not responsible for: (1) any incorrect or inaccurate information, whether caused by Participants, printing errors or by any of the equipment or programming associated with or utilized in the Game; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the registration process or playing the Game; (4) technical or human error which may occur in the administration of the Game or the processing of instant win messages; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Game or receipt or use or misuse of any Prize. If for any reason an instant win message or Code is confirmed to have been erroneously lost, incorrect, or otherwise destroyed or corrupted, Participant's sole remedy is another Code and Game Play, provided that if it is not possible to award another instant win Prize due to discontinuance of the Game, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the Prizes offered herein. Entrant further agrees and acknowledges that Sponsor reserves the right to forfeit or award any unclaimed or leftover Prize at its sole discretion.
  9. Disputes/Governing Law
    Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Game, other than those concerning the administration of the Game or the determination of Grand Prize Winners or for any disputes arising from the loss or injury from the participation in a Prize, shall be resolved individually, without resort to any form of class action; (ii) any disputes arising out of these Official Rules (except for any disputes arising from the loss or injury from the use of Grand Prizes) shall be submitted to final, binding arbitration conducted in Los Angeles County under the Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services Inc. before a single, neutral arbitrator who is a former or retired California state or federal court judge with experience in entertainment matters who shall follow California law and the Federal Rules of Evidence and have no authority to award punitive damages. Either party may enforce a final arbitration award in any court of competent jurisdiction in Los Angeles County, including an award of costs, fees and expenses incurred in enforcing the award. Notwithstanding the foregoing, Released Parties shall be entitled to seek injunctive relief (unless otherwise precluded by any other provision of these Official Rules) in the state and federal courts of Los Angeles County. Any dispute or portion thereof, or any claim for a particular form of relief (not otherwise precluded by any other provision of these Official Rules), that may not be arbitrated pursuant to applicable state or federal law may be heard only in a court of competent jurisdiction in Los Angeles County; (iii) any and all claims, judgments and awards shall be limited to actual out-of- pocket costs incurred, including costs associated with entering this Game, but in no event attorneys' fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out- of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Game, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.
  10. Game Winners
    For the Grand Prize Winners’ names (available after October 15, 2017), send a hand-printed, self-addressed, stamped envelope by October 7, 2017 to: Winners List, Nestlé Cookie of the Year Instant Win Winners, Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318.  Residents of Vermont residents omit postage.
  11. Official Rules
    For a copy of these Official Rules send a hand-printed, self-addressed, stamped envelope by October 7, 2017 to: Official Rules – Nestlé Cookie of the Year Instant Win Rules, Brandmovers, Inc., 590 Means Street, Suite 250, Atlanta, GA 30318.  Residents of Vermont residents omit postage. A copy of the Rules may also be obtained by printing this web page.
  12. Sponsor: NESTLÉ USA, 800 N Brand Blvd, Glendale, CA 91203.


NO PURCHASE NECESSARY. Open only to residents of 50 U.S. and DC, 18+ (19+ for NE & AL). Void where prohibited. Ends 9/30/17 at 11:59:59 AM ET. Codes available inside specially-marked packages of  NESTLE® TOLL HOUSE® Cookie of the Year products, while supplies last.  For a free Code, email your request with “Nestle Toll House” in the subject line to: Subject to Official Rules at Sponsor: NESTLE USA, Inc. 800 N Brand Blvd, Glendale, CA 91203.